NEW YORK–(BUSINESS WIRE)– DIY Network, the go-to-destination for home improvement television, and Vanilla Ice, 90s pop icon, home remodeler and host of The Vanilla Ice Project, are giving one lucky viewer a rock star room renovation. From May 16 to June 27, homeowners can upload videos and photos to DIYNetwork.com telling Vanilla Ice why he should renovate a room in their house. The winner of the “Ice My House” contest will receive a $30,000 room makeover courtesy of Vanilla Ice and his crew. In addition, the transformation will be documented in a one-hour special called, “VIP: Ice My House,” which will kick-off the second season of DIY Network’s The Vanilla Ice Project, in early 2012.
“If there is a problem, yo, I’ll solve it,” said Vanilla Ice when asked about DIY Network’s “Ice My House” contest. “I’m looking forward to visiting a viewer in their hometown and giving them an off-the-hook renovation. I’ll take their space from zero-to-hero and have a little fun in the process.”
Currently in production, rock star turned home improvement all-star Vanilla Ice and his crew are back for another season of 13 half-hour episodes of jaw-dropping renovations as they tackle a new, busted up Palm Beach area mansion. This time, Vanilla Ice’s imagination runs wild as he chases down the hottest home improvement trends and technology. But first, he’s going to move walls, tear out shoddy work, and build this house up from the studs. Wes, Handsome Dan, Rodney and Joey – his team of contractors – have his back every step of the way.
After his chart topping hit “Ice Ice Baby,” Vanilla Ice turned his focus to a new hobby – buying land and flipping houses. He’s renovated old homes and foreclosures, and taught himself the basics through hands-on experience and a lot of research. The first season of DIY Network’s The Vanilla Ice Project premiered to critical-acclaim in October 2010.
To enter DIY Network’s “Ice My House” contest and for restrictions, official rules and details, visitDIYNetwork.com/VanillaIce. To watch a video clip of Vanilla Ice announcing the contest, visit DIY Network’s YouTube page.
DIY Network, from the makers of HGTV and Food Network, is the go-to destination for rip-up, knock-out home improvement television. DIY Network’s programs and experts answer the most sought-after questions and offer creative projects for do-it-yourself enthusiasts. One of the fastest growing digital networks and currently in more than 53 million homes, DIY Network’s programming covers a broad range of categories, including home improvement and landscaping. The network’s award-winning website, www.DIYNetwork.com, is a leader in the Nielsen Online Home and Garden category and features multiple resources, including thousands of do-it-yourself home improvement projects, expert advice, how-to videos and images, and user-friendly reference guides with step-by-step instructions.
Members of the media may also obtain additional press materials, talent bios and show images by registering at DIY Network’s online media newsroom. Viewers can also become fans of DIY Network and interact with other home improvement enthusiasts and do-it-yourselfers through Facebook and Twitter. DIY Network is available nationwide on DISH Network Ch. 111 and DIRECTV Ch. 230, and additional cable channel designations may be found by checking local listings and www.DIYNetwork.com/tv.
Brandii Toby-Leon, 865-560-4280
Jaime Yandolino, 212-983-9898
© Business Wire 2011